Post by account_disabled on Dec 26, 2023 1:34:40 GMT -5
The group announces having passed the milestone of 60 million registered members in May 2014, including 9 million in France and 20 million in China. The group recorded 400,000 to 600,000 new subscribers per month in 2013. internal sources (Google Analytics), 6.4 million unique visitors in France per month, as well as 1.4 million new profile data and 23.7 million contact requests accepted (art.6.3.2.1). The growth of Viadeo would therefore be very strong, since a few lines further down, a table from Médiamétrie data indicates traffic of less than 4.5 million unique visitors in January 2014.
According to this document, traffic has increased by 42% since the beginning of the year. Viadeo Email Data traffic vs job boards Médiamétrie data Viadeo's business is based on 220,000 customers: Viadeo generates 51% of its turnover from subscriptions. Subscriptions represent 15.8 million euros out of the 30.9 million made by the group. They only come from Europe and Africa, the service is free elsewhere. France alone represents more than 90% (art. 9.2.1.1). Subscriptions taken out are essentially annual (art 9.1.2). On the Viadeo website, it is indicated that the annual subscription is €5.95 per month or €71.40 per year.
They are down very slightly by 1% between 2012 and 2013; but the drop in the first quarter of 2014 is greater (while site traffic increased). The equation is therefore as follows: subscription turnover / annual subscription, i.e.: €15,793,000 / €71.40. This therefore makes 221,190 paying subscribers out of 60 million registered, including 9 million in France. 2 possible conclusions: – the growth prospects are extremely strong since only 2.46% of French subscribers and 0.37% of subscribers worldwide have a paid subscription. – the situation is very fragile and Viadeo is having difficulty convincing its members to switch to paid features.
According to this document, traffic has increased by 42% since the beginning of the year. Viadeo Email Data traffic vs job boards Médiamétrie data Viadeo's business is based on 220,000 customers: Viadeo generates 51% of its turnover from subscriptions. Subscriptions represent 15.8 million euros out of the 30.9 million made by the group. They only come from Europe and Africa, the service is free elsewhere. France alone represents more than 90% (art. 9.2.1.1). Subscriptions taken out are essentially annual (art 9.1.2). On the Viadeo website, it is indicated that the annual subscription is €5.95 per month or €71.40 per year.
They are down very slightly by 1% between 2012 and 2013; but the drop in the first quarter of 2014 is greater (while site traffic increased). The equation is therefore as follows: subscription turnover / annual subscription, i.e.: €15,793,000 / €71.40. This therefore makes 221,190 paying subscribers out of 60 million registered, including 9 million in France. 2 possible conclusions: – the growth prospects are extremely strong since only 2.46% of French subscribers and 0.37% of subscribers worldwide have a paid subscription. – the situation is very fragile and Viadeo is having difficulty convincing its members to switch to paid features.