Post by account_disabled on Jan 24, 2024 22:47:54 GMT -5
Retargeting is one of the effective tools not only for contextual advertising, but also for all Internet marketing. With its help, you can remind a potential buyer about a previous visit to the site or tell about a new promotion. But for retargeting to really bring results, you need to take into account many nuances. The editors of the marketing agency Inweb talk about them . Remarketing and retargeting - what's the difference? First, let's define the terminology. We are used to thinking that retargeting and remarketing are practically the same thing. This is true, but not entirely. Remarketing is advertising campaigns in which we directly contact the user. This refers to impressions based on a customer base collected without intermediaries.
For Fax Lists example, these are contacts of those who left their phone number or email personally. Retargeting is those campaigns in which we reach the user through third - party networks: display network, social networks, etc. True, there are other versions of the differences between these terms, and experts do not stop arguing about this topic. Therefore, further, for simplicity, we will talk about remarketing , meaning both types of advertising campaigns. A useful article on the topic is “Remarketing in a nutshell: 9 facts in three minutes . ” Why do you need remarketing and what is it like? Remarketing is a way to reach users who have already expressed interest in your brand and site and make them a specific offer.
The following types of remarketing are distinguished: search or standard - shown to a user who visits your site after making a search request; remarketing in Display Network - is shown to the user who visited your website on the sites of Google AdWords partners, and the site owner, for a fee, provides space for advertising from Google; retargeting example dynamic - shown to a user who has visited your site, and contains in its advertisements exactly those goods or services that interested visitors on your resource; video remarketing - is shown to a user who has watched a video on your website, or is an advertising video on YouTube and is shown to those who have previously visited your website; social - shown on social networks to a user who visits your site, and can be a banner or video. The last type of remarketing can be dynamic, i.e.
For Fax Lists example, these are contacts of those who left their phone number or email personally. Retargeting is those campaigns in which we reach the user through third - party networks: display network, social networks, etc. True, there are other versions of the differences between these terms, and experts do not stop arguing about this topic. Therefore, further, for simplicity, we will talk about remarketing , meaning both types of advertising campaigns. A useful article on the topic is “Remarketing in a nutshell: 9 facts in three minutes . ” Why do you need remarketing and what is it like? Remarketing is a way to reach users who have already expressed interest in your brand and site and make them a specific offer.
The following types of remarketing are distinguished: search or standard - shown to a user who visits your site after making a search request; remarketing in Display Network - is shown to the user who visited your website on the sites of Google AdWords partners, and the site owner, for a fee, provides space for advertising from Google; retargeting example dynamic - shown to a user who has visited your site, and contains in its advertisements exactly those goods or services that interested visitors on your resource; video remarketing - is shown to a user who has watched a video on your website, or is an advertising video on YouTube and is shown to those who have previously visited your website; social - shown on social networks to a user who visits your site, and can be a banner or video. The last type of remarketing can be dynamic, i.e.